Bulawayo is primed for a major sports and tourism boost as South Africa’s Proteas Women touch down in the "City of Kings and Queens" for a historic tour running through September 19.
The landmark visit features a five-match T20I series between the Proteas Women and Zimbabwe’s Lady Chevrons at the Queens Sports Club. Beyond the on-field action, the Zimbabwe Tourism Authority (ZTA) highlights the series as a prime opportunity to position Bulawayo as a premier venue for international sporting events.
The influx of players, officials, fans, and media is set to energize the local economy, creating significant opportunities for hospitality, retail, and service businesses across the region.
Underscoring the broader significance of the series, ZTA Bulawayo Metropolitan Province regional manager Lindarose Ntuli emphasized that sports serve as a dynamic engine for destination branding and tourism growth.
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“Sport tourism continues to be a key driver of visitor arrivals and destination visibility. Hosting international teams such as South Africa not only showcases Bulawayo’s capability to host world-class sporting events, but also provides a platform to promote our culture, hospitality, and tourism products to a global audience,” said Ntuli.
“It’s an honour to host the Proteas Women on their maiden historic tour.”
Local hotels, restaurants, and transport operators are bracing for increased foot traffic as the visiting squad establishes its base at Queens Sports Club. For the ZTA, the event reinforces how major sporting fixtures generate economic momentum while elevating a city's global profile.
The tour carries extra significance due to the deep geographic, cultural, and athletic ties shared between Zimbabwe and South Africa. Beyond the cricket boundaries, traveling supporters will have direct access to Bulawayo's rich cultural heritage and famous hospitality.
While cricket fans prepare for top-tier international competition on home soil, local leaders view the maiden visit as a blueprint for long-term growth demonstrating how sports, business, and tourism can align to deliver lasting benefits for the city.
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