Simbisa Brands Limited, has unveiled plans to open 68 new outlets in FY2026 as part of an aggressive regional expansion drive, following a resilient 2025 financial performance that underscored its strategic growth momentum across key markets.
The expansion will see 43 new outlets in Zimbabwe and 12 in Kenya, with the remainder spread across other African markets.
In addition to opening new stores, Simbisa plans to refurbish 39 existing outlets to enhance customer experience and maintain its competitive edge.
The move forms part of the group’s broader strategy to strengthen its footprint and capture rising demand in Africa’s fast-food sector.
Despite economic and fiscal headwinds, Simbisa delivered a solid performance in the year under review, with growth recorded across key financial indicators.
Revenue rose 7.0% to US$306.5 million, while operating profit increased 8.8% to US$45.5 million. Profit before tax grew 11.3%, and headline earnings per share advanced 5.7%, reflecting improved profitability and stronger shareholder value.
Cash generated from operations strengthened by 10% to US$51.3 million, underscoring robust cash flow management amid inflationary pressures and rising operating costs.
Simbisa expanded its store network by 16 counters, bringing its total to 730 active outlets across the region.
The company recorded a 4% increase in customer traffic, while delivery volumes surged — up 42% in Zimbabwe and 33% in Kenya.
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Deliveries now contribute 22% of total revenue in Kenya, highlighting the success of Simbisa’s growing digital and delivery channels.
The group’s expansion and resilience stem from a clear strategy centered on value, innovation, and network modernisation, supported by operational agility and customer-focused initiatives.
Management emphasised its commitment to protecting price-sensitive customers despite fiscal challenges, including the introduction of the Fast-Food Tax in Zimbabwe.
Simbisa chose to absorb part of the cost increases to preserve affordability, maintain market share, and secure long-term customer loyalty.
The company is also pursuing operational efficiencies through local sourcing, workforce optimisation, and the adoption of hybrid solar energy systems to mitigate rising energy costs.
Simbisa continues to invest in value-led promotions, new product development, and digital platform enhancements to sustain growth and attract a broader customer base.
Its innovation-driven approach has positioned it as one of Africa’s most adaptive and customer-responsive restaurant groups.
For FY2025, Simbisa achieved a return on equity of 36% and declared a dividend yield of 2.7%, reaffirming its focus on rewarding shareholders.
The company’s market capitalisation stood at US$224.87 million as of October 1, 2025.
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