Zimbabwe’s tobacco farmers have raked in over US$74 million during the opening fortnight of the 2026 marketing season, signalling a robust start despite early pricing volatility.
By the close of the eleventh day of trading on Friday, data from the Tobacco Industry and Marketing Board (TIMB) revealed that over 27 million kilogrammes of the "golden leaf" had been sold. This represents a significant 44% surge in deliveries compared to the 19 million kilogrammes recorded during the same period last year.
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While the season began with uncertainty, experts suggest the industry is now finding its rhythm. Following a period of "price discovery," volumes are increasing as growers gain confidence in the auction floors.
"The market has stabilised as farmers are starting to react positively to market forces," noted Sam Garaba, Market Analyst at Premier Tobacco Auction Floor. "Everything is now taking shape, and we urge farmers to continue grading their leaf accordingly and deliver on time."
Farmers on the ground have expressed a sense of "cautious optimism." While opening prices were lower than many had hoped, the trend is moving upward. One farmer, who delayed his delivery to study the trends, remarked: "I have brought my tobacco for sale after studying the market; I believe I will get a good price considering what is prevailing now."
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