The Zimbabwe International Trade Fair 2026 stands as one of Zimbabwe’s most important annual events, attracting thousands of visitors from across the country and beyond. During this busy travel period, the journey to Bulawayo often becomes as demanding as the event itself. Recognising this, Minute Maid has launched an initiative aimed at easing travel challenges while offering a refreshing experience to motorists on the move.
At the centre of the initiative is the Tollgate Happy Hour campaign, a consumer engagement activation designed to meet travellers directly on the road between Harare and Bulawayo. Instead of relying on traditional advertising, the brand is focusing on real interactions that create memorable moments. In partnership with the Zimbabwe National Road Administration, Minute Maid will offer 500 complimentary Light Motor Vehicle LMV tollgate passes at the Ntabazinduna Tollgate on two Sundays during the ZITF period. In addition, motorists will receive Minute Maid beverages including Pulpy Orange, Tropical, Apple Grape, and Guava flavours, turning a routine stop into a refreshing experience.
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"Through a partnership with ZINARA, Minute Maid will sponsor 500 Light Motor Vehicle LMV passes at the Ntabazinduna Tollgate on Sunday 19 April and Sunday 26 April, between 9:00am and 11:00am.
Speaking ahead of the activation, Faith Nehanda, Senior Manager, Marketing, Coca Cola ECAF, highlighted the importance of the initiative in reconnecting with consumers:
“ZITF week is one of the busiest travel periods in Zimbabwe, and Minute Maid is showing up where our consumers need us most. By supporting their journey with a free toll pass and the refreshing taste of Minute Maid, we are helping make every day travel more enjoyable. This activation reinforces Minute Maid’s commitment to quality refreshment, value, and creating meaningful connections with consumers on the move.”
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