OK Zimbabwe is rolling out a fresh wave of community-focused promotions in an effort to win back shoppers and revitalize confidence in the country’s struggling retail sector. The move comes after months of supply shortages, price hikes and customer frustration that left store shelves bare and dented the brand’s once-strong reputation for value.
Under the banner “Moving Forward, Stronger with You,” the company is reintroducing its popular Fair Price Movement starting 19 September 2025.
The initiative aims to match the lowest available prices on key grocery items and includes weekly giveaways of fully stocked trolleys to shoppers. The campaign will run for five weeks, offering customers a chance to ease the strain on their household budgets while reinforcing OK Zimbabwe’s commitment to affordability.
Related Stories
Sister brand Bon Marché will also launch a Summer Carnival during the same period, transforming its outlets into festive spaces with prize draws and seasonal discounts. The promotions are designed to go beyond simple price cuts, creating an experience that encourages shoppers to see the stores as trusted partners in a difficult economy.
Retail analysts say the renewed focus on community engagement marks a strategic shift for the supermarket giant, which has faced intense competition and the challenge of keeping prices stable amid inflationary pressures. “It’s not just about price tags,” said one Harare-based retail consultant. “It’s about signalling that these stores want to be seen as reliable partners again.”
Industry observers note that the initiatives reflect a broader trend across Zimbabwe’s retail market, where businesses are experimenting with ways to maintain customer loyalty in a volatile economy. Transparent pricing, creative in-store experiences and direct giveaways are increasingly seen as tools to rebuild trust while attracting foot traffic.
For OK Zimbabwe, the stakes are high. Success could offer a model for other large retailers navigating similar challenges,proving that community-centered campaigns can restore both reputation and customer confidence while giving shoppers some much-needed relief at the tills.
Leave Comments