Varun Beverages, Geo Pomona explore recycling partnership

Varun Beverages Zimbabwe and Geo Pomona Waste Management are exploring greater private-sector collaboration in recycling and waste recovery as Zimbabwe’s growing beverage and manufacturing industries place renewed focus on circular production.

The engagement brought together Varun Beverages chief executive Vijay Bahl and Geo Pomona Waste Management CEO and executive chairman Dilesh Nguwaya for discussions on how businesses can build stronger recycling systems and extract economic value from waste.

Geo Pomona said the meeting centred on the alignment between Varun Beverages’ Shared Value Roadmap and its own circular economy strategy.

“Varun Beverages’ Shared Value Roadmap, with its focus on advancing a recycling economy, strongly aligns with Geo Pomona Waste Management’s drive towards a circular economy.”

The companies said the discussions examined opportunities for private-sector cooperation to improve recycling, strengthen value chains and generate economic and environmental benefits.

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“The discussions highlighted the power of private-sector collaboration to accelerate recycling, strengthen circular value chains, and create shared economic, environmental, and social value.”

The talks come as Varun Beverages expands its investment footprint in Zimbabwe. The company has announced a broader US$650 million investment programme covering beverages, beer, renewable energy, agriculture and PET recycling.

The planned recycling component could become increasingly important as beverage production expands, particularly around the recovery of PET bottles and other packaging materials. Varun Beverages has previously identified PET recycling as part of its Zimbabwe investment plans.

For Geo Pomona, the engagement fits into a wider push to move waste management beyond collection and disposal towards resource recovery, where discarded materials become inputs for new economic activity.

The potential partnership also places the private sector at the centre of Zimbabwe’s circular economy ambitions, where the challenge is not simply reducing waste but establishing commercially viable systems for collection, sorting, recycling and reuse.

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